Rebranding project ‘delivered’ for Evri (formerly Hermes)

Having successfully carried out the original branding for Hermes ParcelShops in 2019, including the design, manufacture and installation of signage to 170+ sites across the UK, meant that when it came to their rebrand to Evri they knew they could trust us with the project.

This complex project required the Link PPS team to update all locations across the UK to the new branding; a job made more complicated due to the unique nature of the estate, which had varying opening hours and access. 

Work involved updating the existing Hermes external fascia signage and window vinyls, and removing all Hermes branding from each location. 

Working alongside our colleagues in Principle Systems to deliver this project, the list of installation services utilised in the rebranding were:

• -Design
• Manufacture
• Coating and vinyl application using our in-house fabrications and coatings department
• Project management.

The completed project provided a new brand aesthetic for Evri which was ‘revealed’ across 20 sites on a single night - to maximise the client’s TV ad campaign. 

Sarah Taylor-Jones, Head of Marketing at Evri said: “Through close consultation with customers, couriers, employees and ParcelShop owners about what is important to them, we have arrived at an innovative and exciting new brand to serve the needs of the UK. We are thrilled to communicate this ground-breaking brand to the market as we embark on our mission to create responsible delivery experiences for everyone, everywhere. We’re delighted that the installations went to plan and overnight the new brand came to life on some of our ParcelShops alongside our marketing campaign.”

Evri is the UK’s biggest dedicated parcel delivery company, delivering over 700 million parcels a year. The company has a mission to be the most convenient way to send, receive and return parcels, without costing the earth. Evri works with most of Europe’s top retailers including Next, John Lewis, M&S and ASOS. The roots of Evri can be traced back to 1974 but the business has grown over the decades and now has a team of 6,700+ employees, 30,000+ couriers, 10,000+ ParcelShops and Lockers and a growing network of state-of-the-art hubs and depots.